Healthcare recruiting is one of the hardest jobs in the industry. You’re navigating credentialing, staffing shortages, burnout, telehealth regulations, multiple specialties, and markets that shift every few months. It’s chaotic.
But there’s one data source that consistently cuts through the noise and gives recruiters a real-world, real-time view of a provider’s work:
Billing data.Yes — the same CPT, HCPCS, and claims activity that powers reimbursement can also reveal where a provider practices, how they work, the organizations they partner with, what services they actually perform, and much more.
Today, smart staffing teams and recruiting agencies are using billing data not just as an afterthought — but as a centerpiece of their provider-intelligence strategy.
Let’s break down how.
Recruiters often struggle with incomplete or misleading data:
A provider lists one main clinic on their website
LinkedIn shows something different
Google shows nothing
And the location submitted during credentialing is outdated
But billing data doesn’t lie.
Every CPT or HCPCS claim includes the place of service, which points directly to:
A clinic
A hospital
An ASC
A telehealth location
Or another approved site
This lets recruiters instantly see:
Where the provider is actively billing today
Whether they split time across multiple locations
How much of their activity is inpatient vs outpatient
Whether they’re anchored to a health system or independent
This is incredibly powerful when assessing real availability, relocation feasibility, or practice flexibility.
Traditional affiliation data (from websites, directories, or resumes) is often outdated or selective.
Billing data provides a verified, up-to-the-minute affiliation map:
Did the physician bill procedures at a specific hospital last quarter?
Do they still round at the same facility?
Are they increasingly billing at a competing health system?
Have they dropped activity at a site they once had privileges at?
Recruiters can immediately understand:
Existing relationships
Contractual obligations
Potential conflicts or exclusivity issues
Which health systems already trust this provider’s work
This prevents sending opportunities to providers who cannot realistically move — and helps match talent to systems that make sense strategically.
Every recruiter knows that two “family medicine physicians” might practice completely differently.
Billing data helps you stop guessing and start seeing:
Are they working primarily in urgent care, primary care, or concierge practices?
Do they bill heavily at skilled nursing facilities, rehab centers, or hospitals?
Are they mostly telemedicine providers?
Do they do procedural work, chronic disease management, or acute care?
This tells recruiters exactly what matters:
Does their actual clinical activity match the job’s requirements?
A job requiring heavy procedural care will not fit a provider whose billing shows mostly E/M codes and low procedure volume.
Conversely, a cardiac imaging center can quickly identify providers who already perform:
EKGs
Echocardiograms
Stress tests
Holter monitoring
…because they show up in billing data.
Licensing is one of the biggest headaches in healthcare hiring — and billing data can help.
A provider cannot legally bill in a state without being:
Licensed
Credentialed
Enrolled with payors
Cleared for the type of services performed
This means billing activity is a high-fidelity signal of:
Where the provider is already licensed
Whether they’re properly credentialed
How recently they practiced in that state
Whether multisite or multistate providers are active in all regions
This avoids costly mistakes like pursuing a perfect candidate who cannot legally work in a target market anytime soon.
It also helps locums agencies identify providers who are already operational across multiple states — a competitive advantage in national staffing.
Billing data gives you a 360° view of a provider’s professional footprint, including:
You can see whether a provider is billing:
20 visits per month
200 visits per month
Or 1,000+ visits per month
Which predicts burnout risk, workload preferences, and availability.
Providers who bill:
High-acuity ICU codes
Advanced surgical CPTs
Specialized procedures
…are clearly more senior than providers whose billing activity is limited to level-3 office visits.
Telehealth place-of-service codes show:
Whether a provider is hybrid
Fully remote
Or anchored to in-person settings
Useful for virtual-care staffing.
Great for matching providers to job types:
Practices needing procedures
Clinics needing chronic disease management
Specialty centers needing niche expertise
Billing trends reveal whether a provider is:
Expanding
Contracting
Transitioning specialties
Moving toward administrative roles
This helps recruiters reach out at the right moment.
Healthcare recruiting works best when powered by verified activity, not assumptions.
Billing data gives recruiters actionable intelligence:
Where a provider really works
What systems they’re tied to
How they practice
What they actually do clinically
Whether they’re active and credentialed
What roles they’re suited for
When (and where) they might be ready for change
It’s the closest thing to a real-time X-ray of a provider’s professional life.
Recruiters who use billing data don’t just fill roles faster — they fill roles smarter.