Alpha Sophia

Alpha Sophia for Consultants & Marketing Agencies

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Challenge

Consultants and marketing agencies often face difficulties in identifying and segmenting the right healthcare professionals (HCPs) and healthcare organizations (HCOs) for their clients. The challenge lies in the overwhelming amount of fragmented data, including specialties, affiliations, practice locations, and engagement with specific products or services. Without consolidated insights, agencies risk misdirecting marketing efforts, wasting resources, and missing high-value opportunities.

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Solution

Alpha Sophia empowers consultants and marketing agencies with a comprehensive platform to efficiently segment and target healthcare providers. By leveraging data points such as practice location, taxonomy, affiliations, procedure volumes (CPT/HCPCS), social media presence, and open payments data, agencies can create highly targeted and tailored marketing campaigns. This precision allows consultants and agencies to focus their resources on the most promising leads, improving the effectiveness of their strategies, optimizing outreach, and delivering better results for clients.

Tool Walkthrough

Find HCPs and HCOs to use your device

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  • Taxonomy Codes: Segment HCPs based on their specialties to create tailored campaigns targeting specific medical fields.
  • Procedure Codes (CPT®, HCPCS): Identify HCPs performing specific procedures to align marketing efforts with products or services relevant to their practice.
  • Social Media Presence: Target digitally active HCPs to amplify marketing outreach and engage with providers who influence online communities.
  • Open Payments Data: Leverage transparency data to identify HCPs with existing industry collaborations or who are potential candidates for partnerships.