Without detailed insights into HCPs, HCOs, and Sites of Care, marketing efforts can become too broad, resulting in campaigns that fail to engage the right audience. Inefficient segmentation often leads to lower engagement and a reduced return on investment (ROI). Without proper cohort analysis, it's difficult to craft messages that resonate with specific target segments.
Alpha Sophia empowers marketers to segment their audience with high precision, utilizing an array of filters such as taxonomy, practice location, social media presence, and open payments information. These insights allow marketers to build detailed profiles of HCPs and HCOs, helping to create tailored marketing campaigns that resonate with each segment. Cohort analysis further enhances targeting by evaluating past behaviors, ensuring the right messages reach the right audience, driving better engagement and ROI.