Alpha Sophia

Alpha Sophia for Laboratories & Diagnostic Equipment

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Challenge

Laboratories and diagnostic equipment companies often struggle to identify and prioritize healthcare providers (HCPs) and healthcare organizations (HCOs) that would benefit most from their offerings. The challenge lies in accessing and integrating detailed data on procedure volumes, test types, affiliations, and practice locations. Without these insights, sales teams risk wasting valuable resources on low-potential leads, missing high-value opportunities, and slowing down their outreach efforts, hindering overall sales growth.

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Solution

Alpha Sophia provides laboratories and diagnostic equipment companies with a powerful targeting platform, enabling access to comprehensive data on HCPs and HCOs. With filters such as practice location, taxonomy, procedure codes (CPT, HCPCS), medical society affiliations, and open payments pinpoint high-volume targets. This precision ensures that sales efforts are directed towards the most relevant facilities and professionals, optimizing resource allocation, enhancing outreach efficiency, and ultimately increasing conversion rates for laboratory and diagnostic equipment sales.

Tool Walkthrough

Find HCPs and HCOs to use your device

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  • Taxonomy: Focus on medical specialties that use your devices.
  • Procedure Codes: Identify HCPs and HCOs performing relevant procedures.
  • Procedure Volume: Find the HCPs who would benefit the most from using your product.
  • Seniority: Ensure you're reaching out to a reputable and experienced target.
  • Telehealth: HCPs and HCOs who already offer telehealth can be early adopters in general.