In September 2023, our Founder and CEO, Paul-Lukas Hoffschmidt, sat down with Omar Khateeb on the 'The State of MedTech' podcast for an insightful discussion. They delved into the nuances of the medical sales landscape, with a particular focus on identifying early adopter physicians as a key part of a medical device company's go-to-market. For those interested in learning more, you can find the episode on YouTube or your preferred podcast channel. It's a valuable resource for those navigating the complexities of the medical technology industry:

Apple Podcasts: https://podcasts.apple.com/om/podcast/finding-early-adopters-using-data-with-paul-lukas/id1597688404?i=1000629077049

Spotify: https://open.spotify.com/episode/70AH1Azapj3uHbe0ZRA5xN

Learn more about The State of MedTech on LinkedIn: https://www.linkedin.com/newsletters/the-state-of-medtech-6863578381842288641/

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