Identifying Early Adopters: The State of MedTech podcast features Paul-Lukas Hoffschmidt

In September 2023, our Founder and CEO, Paul-Lukas Hoffschmidt, sat down with Omar Khateeb on the 'The State of MedTech' podcast for an insightful discussion. They delved into the nuances of the medical sales landscape, with a particular focus on identifying early adopter physicians as a key part of a medical device company's go-to-market. For those interested in learning more, you can find the episode on YouTube or your preferred podcast channel. It's a valuable resource for those navigating the complexities of the medical technology industry:

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