Site of Care is the physical setting where a procedure is performed — a hospital, ambulatory surgery center (ASC), clinic, or physician office. It is a filterable dimension of claims data that lets teams target by facility type and location, not just by provider.
Because healthcare claims data carries facility and location detail, procedure activity can be rolled up by site of care to reveal where care actually happens.
The “site-of-care shift” — procedures migrating from inpatient hospital settings to lower-cost ASCs and offices — is one of the most important structural trends in healthcare. For MedTech and market-access teams, knowing where a procedure is performed determines who the buyer is, how purchasing decisions get made, and what the reimbursement looks like.
Site-of-care analysis also sharpens targeting: an address-level view lets teams prioritize the specific facilities where relevant procedures concentrate, rather than treating providers as location-agnostic.
Site of care is the physical setting where a procedure is performed — hospital, ambulatory surgery center, clinic, or office. It's a key dimension in claims data because reimbursement, buying processes, and targeting all vary by where care is delivered.
The site-of-care shift is the ongoing migration of procedures from inpatient hospital settings to lower-cost outpatient settings like ASCs and physician offices. It changes who buys, how decisions are made, and where MedTech teams should focus.
Site of care enables address-level, facility-based targeting: by aggregating procedure volume by location and facility type, teams prioritize the specific sites where relevant procedures concentrate rather than targeting providers without regard to setting.
Use claims data, which carries facility and location detail, to aggregate procedure volume by site type and address. This shows whether procedures happen in hospitals, ASCs, or offices, and where geographically they cluster.