Episode #24: Building MedTech that Matters with Brian Duffy of Executive Access Strategies

The Alpha Sophia Spotlight podcast dives deep into the cutting-edge of MedTech innovations and commercial trends. Join your host, Paul-Lukas Hoffschmidt, founder and CEO of Alpha Sophia, as he explores the fascinating world of MedTech startups and SMBs.

In this episode, we are joined by Brian Duffy, a 30-year medtech and healthtech commercialization strategist and the founder of Executive Access Strategies, a firm dedicated to helping innovators overcome one of the industry’s greatest challenges: accessing key decision makers.

Brian has built his career at the intersection of early innovation and go-to-market execution, having worked across sales, marketing, and strategic growth at leading companies—including a pivotal role at Intuitive Surgical during the early adoption of robotic gynecologic surgery. Drawing on his background as a former paramedic and his deep passion for patient-centered innovation, Brian now equips founders and commercial teams with tools to “access the inaccessible”—from surgeons and VAC members to investors.

He’s developed a proven framework for winning the “war of attention” and making unforgettable first impressions, using data-driven micro-targeting and personalized outreach that both surprises and delights. His creative strategies—like using custom video books to spark curiosity and open doors—have made high-value targets say, “That was the most creative way I’ve ever been approached.”

Join us to learn how Brian is reimagining access in medtech and helping innovators generate revenue, drive adoption, and make an impact—one strategic conversation at a time.

This episode is sponsored by Alpha Sophia: Unlock your team’s true potential with our state-of-the-art data platform. Alpha Sophia is the only commercial intelligence platform designed to delight medical device sales teams and create ROI. Check out www.alphasophia.com for more.