Episode #18: Strategies for Competing in MedTech with Ben Ross of Spring Loaded Technology

The Alpha Sophia Spotlight podcast dives deep into the cutting-edge of MedTech innovations and commercial trends. Join your host, Paul-Lukas Hoffschmidt, founder and CEO of Alpha Sophia, as he explores the fascinating world of MedTech startups and SMBs.

In this episode, we are joined by Ben Ross, Head of Sales at Spring Loaded Technology. Ben Ross, an accomplished sales leader, thrives on creating strategies that bridge the gap between innovation and market adoption in the medical device industry. As the Head of Sales at Spring Loaded, Ben leads the company’s commercialization efforts, focusing on driving growth through targeted sales and marketing initiatives.

Ben joined Spring Loaded in October 2017 as a Business Development Representative. By 2019, he initiated a strategic pivot toward building adoption among prescribers, including orthopedic surgeons and sports medicine physicians, as well as establishing partnerships with resellers across Canada. In 2022, Ben formally assumed the title of Director of Sales.

Under Ben’s guidance, Spring Loaded has achieved significant milestones, including a network of over 300 prescribers and 150 reseller partners across Canada. His commitment to fostering meaningful collaborations and delivering value to healthcare professionals has been instrumental in expanding the reach and impact of the Spring Loaded brace.

This episode is sponsored by Alpha Sophia: Unlock your team’s true potential with our state-of-the-art data platform. Alpha Sophia is the only commercial intelligence platform designed to delight medical device sales teams and create ROI. Check out www.alphasophia.com for more.