Alpha Sophia
Insights

What If HCP Targeting Worked Like Zillow?

Isabel Wellbery
#HCPTargeting#PhysicianTargeting
What If HCP Targeting Worked Like Zillow?

When you’re looking for a home, Zillow lets you draw a shape around what you care about—schools, commute times, walkable neighborhoods. You’re not stuck with arbitrary ZIP codes or county lines.

Why should HCP targeting and territory planning be any different?

At Alpha Sophia, we think it’s time to drop the rigid thinking. Just because a doctor falls outside your CRM’s defined boundary doesn’t mean they’re irrelevant. In fact, your most valuable HCPs might be just outside your line of sight—literally and strategically.


Healthcare Doesn’t Happen in Straight Lines

Care doesn’t follow neat borders. Your ideal HCPs often sit in dynamic ecosystems that blur traditional planning rules:

But most sales and marketing tools force you into fixed boxes: a 50-mile radius, a territory name, or a list pulled from static decile data.

That’s not how care happens.

That’s not how sales teams think.

And that’s not how Alpha Sophia works.


Territory Intelligence That Thinks Like You Do

With Alpha Sophia, you can build territories and HCP strategies around how care is actually delivered—not around what your CRM thinks is relevant.

Here’s how:

✅ Upload any NPI list

In our “Analyze” tab, you can drop in a list of NPIs—ones you’re not currently engaging—and we’ll instantly show you which HCPs are diagnosing, billing, and treating relevant patients using CPT, HCPCS, and diagnosis claims.

✅ Profile without prescriptions

We don’t rely on prescribing data. Instead, we surface insights from real patient care: procedures performed, conditions diagnosed, and services billed—so you can find true clinical fit, not just historical sales behavior.

✅ Map opportunities across real networks

Territory planning becomes fluid and intelligent. You can look across hospital affiliations, referral patterns, and care ecosystems, even if those cut across state lines or system boundaries.


For Reps: Work the Territory You Actually Drive

Your best travel days aren’t based on distance alone—they’re based on value.

With Alpha Sophia, you can:

Example: A field rep covering metro Atlanta used Alpha Sophia to find community allergists billing for diagnostic testing just outside her defined territory. Two months later, one became her top-engaged target.


For Managers: Stop Missing the Best HCPs

Why should high-volume providers be excluded just because they fall outside a legacy boundary?

Alpha Sophia helps managers:

Example: A regional director rebalanced territories after seeing that 22% of relevant procedures were happening just outside current sales zones. Alpha Sophia revealed these “out-of-bounds” HCPs were performing as much relevant care as top targets inside the map.


Final Thought: Draw Your Own Map

The best HCP engagement strategies don’t rely on someone else’s lines. They’re built on real data, real behavior, and real care.

With Alpha Sophia, you’re not boxed in. You can:

Because the real map?

It’s not based on ZIP codes.

It’s based on where care happens.

Every US physician at your fingertips. Always.

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