When you’re looking for a home, Zillow lets you draw a shape around what you care about—schools, commute times, walkable neighborhoods. You’re not stuck with arbitrary ZIP codes or county lines.
Why should HCP targeting and territory planning be any different?
At Alpha Sophia, we think it’s time to drop the rigid thinking. Just because a doctor falls outside your CRM’s defined boundary doesn’t mean they’re irrelevant. In fact, your most valuable HCPs might be just outside your line of sight—literally and strategically.
Care doesn’t follow neat borders. Your ideal HCPs often sit in dynamic ecosystems that blur traditional planning rules:
A community GI 12 miles outside your “primary” ZIP code who performs colonoscopies daily
A pediatric neurologist just across the state line diagnosing rare conditions
A cluster of internists in suburban corridors treating high volumes of relevant patients
But most sales and marketing tools force you into fixed boxes: a 50-mile radius, a territory name, or a list pulled from static decile data.
That’s not how care happens.
That’s not how sales teams think.
And that’s not how Alpha Sophia works.
With Alpha Sophia, you can build territories and HCP strategies around how care is actually delivered—not around what your CRM thinks is relevant.
Here’s how:
In our “Analyze” tab, you can drop in a list of NPIs—ones you’re not currently engaging—and we’ll instantly show you which HCPs are diagnosing, billing, and treating relevant patients using CPT, HCPCS, and diagnosis claims.
We don’t rely on prescribing data. Instead, we surface insights from real patient care: procedures performed, conditions diagnosed, and services billed—so you can find true clinical fit, not just historical sales behavior.
Territory planning becomes fluid and intelligent. You can look across hospital affiliations, referral patterns, and care ecosystems, even if those cut across state lines or system boundaries.
Your best travel days aren’t based on distance alone—they’re based on value.
With Alpha Sophia, you can:
Identify high-potential HCPs along a route, not just inside a radius
Build smarter visit days based on actual procedure and diagnosis volume
Expand your territory from “what’s assigned” to what matters most
Example: A field rep covering metro Atlanta used Alpha Sophia to find community allergists billing for diagnostic testing just outside her defined territory. Two months later, one became her top-engaged target.
Why should high-volume providers be excluded just because they fall outside a legacy boundary?
Alpha Sophia helps managers:
Build territory footprints based on actual care delivery
Ensure reps aren’t missing overlooked but high-opportunity HCPs
Justify expansions or reassignments with claims-backed insights
Example: A regional director rebalanced territories after seeing that 22% of relevant procedures were happening just outside current sales zones. Alpha Sophia revealed these “out-of-bounds” HCPs were performing as much relevant care as top targets inside the map.
The best HCP engagement strategies don’t rely on someone else’s lines. They’re built on real data, real behavior, and real care.
With Alpha Sophia, you’re not boxed in. You can:
Find unreached HCPs your CRM missed
Design territories and outreach strategies that reflect how your teams actually work
Because the real map?
It’s not based on ZIP codes.
It’s based on where care happens.