Care is shifting from hospitals to ambulatory surgery centers and other outpatient settings, reshaping where procedures happen and how products get bought. This collection covers facility-level strategy: finding and prioritizing ASCs, navigating hospital value analysis committees, and understanding organizational hierarchies and affiliations. Learn how to win in a decentralized, committee-driven buying environment using facility and procedure data.
ASCs offer lower costs, convenience, and efficiency for many procedures. As reimbursement and technology make outpatient surgery safer and more economical, more cases move out of hospitals — changing where commercial teams must focus.
VACs evaluate the clinical and economic value of products before facilities adopt them. Winning requires evidence-based value arguments and engaging multiple stakeholders, not just clinicians — making committee navigation a core MedTech skill.
Use facility and procedure data to identify ASCs performing relevant case volumes, map their affiliations and ownership, and prioritize centers with the strongest fit and growth potential for your product.
