Our Blog

Sharing some of our thoughts on the MedTech and Healthcare industry.

Insights
Using Diagnostic Billing Data to Focus Sales Coverage on the Highest-Opportunity Regions

Isabel Wellbery • Sun Feb 01 2026
Insights
How CPT and HCPCS Data Unlocks Precision Targeting for Specialty Diagnostic Labs

Isabel Wellbery • Sun Feb 01 2026
Insights
How Diagnostic Labs Can Identify Clinics Most Likely to Switch Lab Partners

Isabel Wellbery • Sat Jan 31 2026
Insights
Moving Beyond Door-Knocking: How Independent Labs Win with Data-Driven Physician Outreach

Isabel Wellbery • Fri Jan 30 2026
Insights
The Precision Pivot: Using Claims Data to Lead the 2026 Specialty Testing Boom

Isabel Wellbery • Thu Jan 29 2026
Insights
The 2026 Diagnostic Frontier: Capturing Market Share in the Decentralized ASC and Point-of-Care Era

Isabel Wellbery • Wed Jan 28 2026

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