CPT, HCPCS, and ICD-10 codes inside medical claims are the closest thing to ground truth about what providers actually do. This collection explains how to read billing data, translate procedure and diagnosis codes into target lists, and quantify market opportunity at the physician, practice, and territory level. Learn how claims-based targeting beats specialty-only filters and how to turn code-level signals into pipeline.
CPT and HCPCS codes describe the procedures and services a provider performs, while ICD-10 codes describe the diagnoses and conditions being treated. Used together in claims, they reveal both what a provider does and the patient population they treat.
Specialty labels are broad and often misleading. Claims data lets you target by the exact procedures and diagnoses tied to your product, so you reach high-volume providers who actually perform the relevant work instead of everyone in a specialty.
Yes. By aggregating procedure and diagnosis volumes across providers and geographies, you can estimate total addressable market, prioritize regions, and forecast where new demand is emerging — all grounded in real billing activity.
Commercial claims analytics use de-identified, aggregated data at the provider level. Alpha Sophia surfaces provider-level patterns rather than patient-identifiable records, keeping insights actionable while respecting privacy requirements.